Brand
Krude being a big lifelong KISS fan got to thinking
about the current state of the band. Two original members and two replacement
members are now the makeup (no pun intended) in KISS. The iconic makeup and
characters that the 4 original KISS members created in their own personal alter
egos are now just a trademarked marketing strategy. So in essence,me or you
could put on the Peter Criss makeup and costume
and get behind the drums and be part of KISS,the brand. To guys like me and
many others,we don't want to see a version of KISS with non original member characters
on the stage. Total blasphemy. But the brand of KISS will live on....
If Sam Adams beer was produced and put into green bottles with a label
that said 'Dollar Tree beer',would you still buy it? Same product
ingredients,but different packaging. I would. Good is good,regardless of its
wrapping. But the Sam Adams bottle is an all time classic and adds to the
experience of drinking their fine beer. The Sam Adams brand (which is produced
all over the USA,not just in New England) is a trusted name in quality.
Branding is trust. And trust is key in shifting mass quanities of products.
The Playboy bunny logo is
one of the most recognized brands on the planet. Krude used to have Playboy
bunny stickers (found in supermarket vending machines) all over my school book
lockers. Along with partially hidden centerfolds.Krude is Krude. But
when Playboy decided to eliminate the nudity in their magazine a few years
ago,that logo didn't quite hold water anymore. Playboy was nudity,with
articles. Having no nudity made Playboy just an overpriced Fredericks of
Hollywood catalog,with articles. Fuck that. Good thing Playboy is back to
nudity these days.Hugh Hefner is smiling in heaven.
And then there are the brands that
often get called by their names whenever their specific product genre is needed:
"Give me a Coke" -Southern way of asking for a cola drink
"Do you have any
Trojans" - Question often asked at after midnight retail places.
Usually a dude will take whatever is available in prophylactics
"I need a Band-Aid for my
cut" - Band-Aid is a quality brand,but any sterile bandage will do
when spilling blood
Even Kapn Krude is a brand.
Though there is only one true Krude. Mahalo.
And they're off....
KK
@kapn_krude
Tags:
krude experience