Bum Wine Social Media

It's no secret that social media is the wave of the future. As you readers will remember, a few weeks ago I highlighted my close encounter with becoming a social media strategy manager for Gallo wines. (not really, but why not?) While that did not come true, I did expand my bum wine brand with the addition of my Instagram account (follow me @bumwinebob) last week. Twitter is still the bread and butter of the bum wine world, but I do feel that Instagram can become a very useful tool in helping the promotion in the future.

If you know me, you know that I am not a fan of Facebook. In my opinion that is not a place that will embrace bum wine, and is far too judgmental for our fan base. I still don't understand the point of people posting a ton of pictures of their vacation on Facebook and commenting on them with the people that are with them on vacation! Listen, you just got there and now you are posting a ton of pictures and commenting on them with people that are in the same room as you? What's the point? Go ahead and take all the pictures you want, but please just post them in one album once you get home. There is no need to have every person in your group post a picture for every breakfast, lunch, dinner, or activity you take part in, and then on top of it have a whole conversation in the comments section between each of you. I get that you are on vacation and want to make everyone jealous that you are having a fun time while we are all stuck at home, but do us all a favor and shut up.

The same thing can be said for people who constantly post pictures, updates, or share stupid shit all day long on Facebook. If you feel the need to constantly post things, just join twitter. That's what twitter is for. On twitter you can post all the crap you want that no one cares about and sit in the corner by yourself.

It's bad enough that most of the target audience of this blog does not even own a computer, let alone expecting them to have a Facebook account. I feel that I have more in common with the random people of twitter and can get them to embrace bum wine, unlike people that I actually know in real life on Facebook. As has been suggested in the past, I would be better off printing out copies of my post and handing them out to people on the streets to get a real sense of the feedback I'm looking for on this blog instead of posting anything on Facebook. Now if anyone wants to take charge of that job and hand out copies of my posts, feel free to do so and report back with the answers.

Until the next time, keep spreading the good word. What's the word? Thunderbird!

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